Halloween is growing in popularity amongst us Aussies - so don’t let your business be the one that’s missing out on cashing in this All Hallows’ Eve. It’s the perfect opportunity to get a little fun with your promotions, even a little spooky... Trick or Treat Join in on one of the most popular Halloween activities and add a small surprise treat to each order. Your customers (and especially their kids) will love it! Scary Halloween Dish Get creative and come up with a scary looking, yet tasty dish! It can be a unique promo for your business without costing you extra. Spooktacular Competition Consider running a simple yet effective competition across your social media channels - participants post photos of themselves in a costume and tag your business. The customer with the scariest or most creative costume wins a voucher for their next order. Devilish Decorations Why not decorate your store and get your staff to dress up? It’s a bit of fun for everyone and will leave a lasting impression. Now that you know of a few cost-effective ways to add a little Halloween fun to your business, you’re probably asking - how do I spread the word? That’s easy, with the magical powers of marketing! Why not try... Sending a haunted email campaign: well, not actually haunted but Halloween themed, that lets your customers know what your business is offering this All Saints’ Eve. Surprising your customers with an SMS campaign: send out an irresistible promotion that will instantly entice your customers to order. Reaching out via Facebook: whether it be a buzz-generating competition or an eye-catching ad, Facebook is always a great way to get the word out! So with no time to waste, get into the Halloween spirit and get your business some more orders. For more suggestions and tips, contact the marketing team at Zwift today. Simply call 1300 768 877 or email marketing@zwift.com.au